Those same business owners who put no value in branding are the same ones who vent to me about how much they're struggling to make sales or land influencer contracts. They expect me to commiserate about how hard it is to connect with potential clients and sponsors. But, I don't. It's actually easy for me to develop relationships with my ideal clients! Why? Because my content shares my personality in ways that make the right people hear my message and connect with me. AKA I have a very intentional, clear brand.
Furthermore, having a solid brand can also save you time and have you living your dream life even faster. You don't have to put energy into people who are not a good fit with you or what you offer. As you've seen, I'm pretty clearly not the choice as an influencer for a sleek, modern furniture company - I live in a 17 foot camper! A company selling unbreakable wine glasses without plastic?! Together we would create the best campaign. Sure, I could write something for just about anyone and make it work. But it wouldn't make me happy. I would be taking away from the part of my dream life where every single project that I do with my clients to make me say, "Fuck yes! This is awesome!" I want to believe in their missions, goals and products of my clients and for them to fully understand and support mine.