Traveling Love Fairy
 

Content Portfolio

traveling love fairy content creation

You don't think I'd tell you I create kickass content and not show you proof, do you? Here, I'm excited to share the some of the highlights from my years of digital content creation. Trust me when I say I'm saving you from reading some of my early pieces!

 Below I've featured some of my favorite partnerships and creations. I specialize in helping brands find their voice, particularly when they're looking to speak more to the adventurous and nature-lovers. If you're looking to speak environmentalism, sustainability, van life, existing outdoors or living and acting consciously, I've got you. 

 

If you're  interested in working together, click here for more information and to get started. 

 

Bivy Gear

 

Bivy is a phone app that helps you find and track all kinds of adventures. Their website is a collection of inspirational trip reports written by app users with few objective or informational posts. I joined their team to contribute posts that were more educational than sharing just another day outside.

In their words,

"Jenn expertly combines her passion for adventure with an informative writing style to include education in sustainability and ecology in her work. Her vast experience as a writer leads to quick turnarounds, professional communication and articles we're excited to publish on our site."  

Below are the links to articles that I've written for their site, focusing on educating their readers on leave no trace ethics while still being entertaining and enjoyable to read:

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Bivy & Glamping Hub Share the Best National Park Adventures & Accommodations - Bivy teamed up with Glamping Hub to illustrate how perfectly Bivy's many adventures line up with Glamping Hub's luxury vacation rentals. They asked me to highlight some of their favorite combinations.  

"Boom!" - Kelso Sand Dunes - An article on desert ecology and Leave No Trace ethics couched in a trip report from unique sand dunes in Eastern California. This post experienced the second highest number of views the site has ever seen. 

14 Ways to Reduce the Impact of your Summer Backpacking Trip - This post includes tangible steps and fact-based inspiration to incorporate more Leave No Trace (LNT) principles on your next backcountry trek. 

How to Ethically Adventure with Dogs - Three of the most common mistakes dog owners make when bringing their pet on an adventure and how to prevent them

 

 

 

 

Nancy's Website and Free Download

When I started working with Nancy, her business was booming. She'd recently been highlighted in international publications and was thrilled with how well everything was going. Except, her website was dull and didn't demonstrate the knowledge, passion and sass clients would experience working with Nancy through her coaching programs. Together we worked on finding her brand voice as we re-wrote critical pages of her website. I also added value to her offerings by turning her free offering for email list subscribers into a sparkling e-book that would resonate with and thrill her stylish, ideal clients, instead of a black and white PDF page.   

Nancy's home page

Nancy's story is one that needs sharing. Her bravery and unique path set her apart from other business and lifestyle coaches. However, her original homepage didn't efficiently describe her path or highlight her credentials. I not only rewrote the page to include her fashion-inspired brand voice but also search engine optimized (SEO) the new page to further boost her connections with future clients.

Click here for her home page before my rewrite.

Nancy's Sales Page

Rewriting Nancy's sales page was a challenging lesson for me in developing fashion analogies, but the finished product was worth the effort! Her new program sales page is not only SEO but also demonstrates the personality behind the coaching. Nancy is no plain Jane, and her potential clients can now feel her energy and know better what to expect when they sign up for the course. 

Click here to read Nancy's original sales page. 

Nancy's Free affirmations Download

Before working with me, Nancy's "thank you" gift to her email list subscribers was an unformatted PDF page with bullet points that weren't parallel, grammar errors and a lot of information that ended up making little sense. Together we developed a downloadable e-book with printable affirmations for her subscribers to keep close - a much more useful and relatable gift for her high-class audience!  

You can view the e-book larger here

Better Drinking Culture's Blog Posts and Images

Better Drinking Culture is a company with a mission to change the way people drink to prevent wasting life being hung-over. They brought me on the team to create content that would inspire members to fill their days with adventure and to help explore what those options could be. I was challenged to photograph their gear in beautiful spaces far from their home base in the Midwest, interview extreme sports athletes to understand their relationships with alcohol and, in general, to bridge the gap between those dreaming of being active outdoors and those doing it.

In their words,

"Adding Jenn to our blog writer team has truly helped us reach our unique audience. Her writing style shows her unique energy and out-of-the-box perspectives. Within only a few days within onboarding Jenn, she was able to produce an amazing piece on a time crunch that was incredibly impactful. We instantly fell in love! She is always pitching unique ideas and has truly adopted our manifesto as her own.  Oh and did I mention, she's a pleasure to work with. I would highly suggest Jenn if you're looking for a technically sound writer that can create engaging content."

 
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While creating content for Better Drinking Culture, I was presented a large variety of topics to explore. They include the following:

Global VA Solutions Website Rewrite

Ange is a busy virtual assistant working hard to grow her new business. When she came to me, her website was lacking in personality and clarity. The end result of my rewrites better shares Ange's story and inspires the confidence of her future clients. 

Ange's home page

Ange's original home page can be read here. It jumped around and had no clear message. This version shows professionalism with a coherent purpose. 

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Ange's about page

With constantly switching tenses and points of view, Ange's original about page didn't truly demonstrate her experience or offerings. This version tells a clear story with consistency and clarity.  The original can be read here. 

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Eat, Drink and Be Skinny

Teresa, the editor and creator of Eat, Drink and Be Skinny, reached out to me to create a series of posts adding an adventure lifestyle perspective to her fitness and healthy eating website.

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Reframing a "Failed" Adventure - A story on making the most of a trip that doesn't go according to plan

Adventure Fitness: What is Canyoneering? - An introduction to Canyoneering, one of my favorite outdoor activities

A Day at the Crag: What to Expect When You Go Outdoor Rock Climbing - Another adventure sports introduction, this time to sport climbing

The Lesson of Adventure Sports: Safely Feeling Fear - A conversation on the unique, safe place outdoor sports provide to be very afraid while simultaneously extremely safe

Iona's Amazon Book Description

When Iona reached out to me to write the Amazon description for her book on navigating life with a plethora of mental and physical disabilities, I jumped at the opportunity. It was an honor to help create the platform for others to read and learn from her powerful life story. 

In her words, 

 

"Working with Jenn to create the sales description for my life story was a great choice. She kept me involved in the process, used my feedback and wrote a precise, emotive blurb that I'm thrilled to have alongside my book" 

 

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When creating her book description, the aim was to keep the spirit of the book alive while enticing potential readers to dive into the story. I think it worked! Here's the finished blurb:  

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